My Final Collection- Part Two- Graduate Fashion Week London June 2010

This is what the show looked like in London, to see more photos visit the website below.

http://www.catwalking.com/GRADUATES/GRAD_10/BA_shows/shows/Northumbria/shows/11-Sophie%20Dee/index.html

A mini interview with yours truly.

Here's a little quiz about myself as a designer. Sorry it's kind of long and repetitive! 
Gives you an idea anyway!

Brief  paragraph about your collection:

It is my aim to transport others into the same hazy, nostalgic, story land I dream of & try to capture this in my work. I love to use images and items people can relate to and provoke memories of happy moments gone by.

My passion lies with embroidery & creating embellished, forever pieces by layering textiles effects to result in wardrobe favourites to treasure.

 The haphazard, clumsy, hand drawn nature of my prints clash with the intricate, delicate embroideries I love to create.

-Spring/Summer 2011 womens wear

-Loose, light silks and viscose perfect for an active, summer day.

-Deep, rich, vintage inspired colour.

-Imagery taken from objects associated with a summer fete.

-Glossy, metallic effects throughout fabrics and application.

-Simple printing techniques and digital prints encrusted with embroidery and beading combinations.

- Traditional embroidery techniques- brought up to date and in season with quirky silhouettes and prints.

-Clothes with volume and movement to compliment the free, hand-drawn prints.

-Swingy, quirky, nostaligic silhouette.

Who is your ideal customer?

My ideal customer is someone who has a fun eye for fashion, who has a confident, feminine but quirky style. She would appreciate beautiful textiles and value vintage inspired, delicate clothing to cherish.

What is their demographic?

Aged between 18-40 but anyone young at heart.

Location would be a leafy suburb full of character, just outside a main, busy city.

What department or speciality stores would you like to sellyour collection to?

Small, original boutiques that offer a personal shopping experience such as Hoxton Boutique, and Dover Street Market in London, but also larger established stores to reach more customers such as Browns and Selfridges.

Which items / products in the collection do you feel are most newsworthy / editorial - worthy? Why?

My swing coat and short suit are both the most editorial pieces, they are new takes on old classics that showcase my textiles well. The coat, showing a lot of movement and displaying my favourite print which I feel is current but with a vintage feel. The short suit shows a quirky silhouette and holds background to some intricate embroidery displayed clearly across the shoulder area. These pieces are contrasting but sit well together as a collection, they both reflect my design strengths best.

What are your design strengths?

My design strengths sit with combining colour and texture using textiles. A combination of print and embroidery/ embellishment to create new fabrics. My passion lies with textiles but I often design these textiles with fashion in mind

What type of designer are you?

I am a textile, print and embroidery designer for fashion. My enthusiasm is combining prints and embellishment together to create beautiful pieces often layering techniques to produce new, contemporary fabrics with a vintage twist. I dabble in womenswear to design clothing to compliment my textiles.

What companies would you like to work / collaborate with?

I would love to work with Tim Walker the photographer, I have been a huge fan of his work for years and love the dreamy, nostalgic quality of his fashion shoots. In terms of designers I would love to collaborate with designers who I admire and feel relate to my work such as Diane Von Furstenberg, Stella McCartney, Erdem, Chloe, Moschino, Moschino Cheap & Chic and Temperley.

 What would you like to be known for?

I would like to be known for beautiful embroidery and striking, youthful prints but with a sophisticated edge. A collage of techniques, merged to create new fabrics.

Watch the BALTIC Show!

http://www.northumbria.ac.uk/sd/academic/scd/whatson/news/listen/fashionshow2010/

Have a click and a peek to see the whole show

(I promise this blog isn't all about my collection I'm just starting off!)

My Final Collection- Part One- BALTIC Newcastle May 2010

Blouson Shorts and Duck Top

Swing Coat, Vest and Printed Skirt

Short Suit with
Embroidered Vest

Halter Princess Collar Dress

My heart and soul. (A brief life story!)

"My passion lies with hand embroidery & creating embellished, forever pieces by layering textiles effects to result in wardrobe favourites to treasure.

Smudgy, printed fabrics with a vintage feeling, combining rich colour, texture and metallics that catch the light. "

For months on end, my life was taken over with creating my own collection for my final show at Northumbria University. I have never worked so hard as I did in that 4th and final year. I called my collection "Muddled Summer Memories" and designed and digitally printed all my own fabrics (taken from paintings and embroideries I did) and then embroidered back into these fabrics and made 6 outfits for the catwalk show. (Sounds simple enough?!) With deadlines and other projects running alongside this and days of hand embroidery it was definately tough! We had a show at the Baltic in Newcastle in May (I'll post those photos first) and then I was also chosen to show in Graduate Fashion Week in London in June (Second photos). I wanted to create a collection that I loved, and others would love too. And guess what?! I think I did it! So this feels quite personal to post this on here and show you,but here it is. I hope you like it. :)

Let The Blogging Commence!

Hello Followers!
So I am pretending to be Carrie and starting a little blog to channel my thoughts, musings, opinions, current work and obviously some fashion stuff along the way. I should probably introduce myself, my name is Sophie Dee and I am a Fashion Textile Designer. Hello There! I have just graduated Fashion from Northumbria University and will post some photos from my final show as a place to start. I live in the North East which isn't your typical place to look for fashion inspiration but I keep my eyes open! I am a lover of many things embellished, embroidered, printed and vintage inspired.
So here we go...wish me luck!

                                                     (a sneak peek of my final collection)