A mini interview with yours truly.

Here's a little quiz about myself as a designer. Sorry it's kind of long and repetitive! 
Gives you an idea anyway!

Brief  paragraph about your collection:

It is my aim to transport others into the same hazy, nostalgic, story land I dream of & try to capture this in my work. I love to use images and items people can relate to and provoke memories of happy moments gone by.

My passion lies with embroidery & creating embellished, forever pieces by layering textiles effects to result in wardrobe favourites to treasure.

 The haphazard, clumsy, hand drawn nature of my prints clash with the intricate, delicate embroideries I love to create.

-Spring/Summer 2011 womens wear

-Loose, light silks and viscose perfect for an active, summer day.

-Deep, rich, vintage inspired colour.

-Imagery taken from objects associated with a summer fete.

-Glossy, metallic effects throughout fabrics and application.

-Simple printing techniques and digital prints encrusted with embroidery and beading combinations.

- Traditional embroidery techniques- brought up to date and in season with quirky silhouettes and prints.

-Clothes with volume and movement to compliment the free, hand-drawn prints.

-Swingy, quirky, nostaligic silhouette.

Who is your ideal customer?

My ideal customer is someone who has a fun eye for fashion, who has a confident, feminine but quirky style. She would appreciate beautiful textiles and value vintage inspired, delicate clothing to cherish.

What is their demographic?

Aged between 18-40 but anyone young at heart.

Location would be a leafy suburb full of character, just outside a main, busy city.

What department or speciality stores would you like to sellyour collection to?

Small, original boutiques that offer a personal shopping experience such as Hoxton Boutique, and Dover Street Market in London, but also larger established stores to reach more customers such as Browns and Selfridges.

Which items / products in the collection do you feel are most newsworthy / editorial - worthy? Why?

My swing coat and short suit are both the most editorial pieces, they are new takes on old classics that showcase my textiles well. The coat, showing a lot of movement and displaying my favourite print which I feel is current but with a vintage feel. The short suit shows a quirky silhouette and holds background to some intricate embroidery displayed clearly across the shoulder area. These pieces are contrasting but sit well together as a collection, they both reflect my design strengths best.

What are your design strengths?

My design strengths sit with combining colour and texture using textiles. A combination of print and embroidery/ embellishment to create new fabrics. My passion lies with textiles but I often design these textiles with fashion in mind

What type of designer are you?

I am a textile, print and embroidery designer for fashion. My enthusiasm is combining prints and embellishment together to create beautiful pieces often layering techniques to produce new, contemporary fabrics with a vintage twist. I dabble in womenswear to design clothing to compliment my textiles.

What companies would you like to work / collaborate with?

I would love to work with Tim Walker the photographer, I have been a huge fan of his work for years and love the dreamy, nostalgic quality of his fashion shoots. In terms of designers I would love to collaborate with designers who I admire and feel relate to my work such as Diane Von Furstenberg, Stella McCartney, Erdem, Chloe, Moschino, Moschino Cheap & Chic and Temperley.

 What would you like to be known for?

I would like to be known for beautiful embroidery and striking, youthful prints but with a sophisticated edge. A collage of techniques, merged to create new fabrics.